Digital & Social Media Communication: Lavent
20.04.2022 - 29.06.2023 (Week 3 - Week 13)
Adeline Wong Chyn Nee / 0344017 / Mr. Asrizal
Digital & Social Media Communication
Task: Lavent
INSTRUCTIONS
Content Calendar Pages
(Lavent)
A. Post Content
B. Video Content
C. May Calendar
D. June Calendar
CONTENT PROGRESS (Adeline)
1. Post
Post #01
Skincare Application Steps
Concept: Lab-style
graphic elements and
complimenting photograph
Idea Description: A 5 steps slideshow to
skincare application with the
Lavent products, each slide
photo will contain (LEFT) a
skincare step product with its
description, use, and swap, as
well as (RIGHT) a close-up
image of the product swapped
on a model's skin. That way,
the viewer get to not only
understand the product, but
what they will get by applying
it on their face (with the
descriptions and close-up
visualization)
1A. Progress
1B. Outcome
Caption:
Get ready for flawless skin
with our easy 5-step skincare
routine! Cleanse, exfoliate,
mask up, hydrate, and protect
for a healthy and radiant
complexion.
#skincareessentials
#flawlessskin
Post #02
Hashtag #mylavent
Concept: Clean
doctor's card-like
graphical elements
focusing on the heading
with hashtag
Idea Description: A post to
establish the key hashtag
of Lavent, which will be
used for the caption in
various other posts. A
strong Lavent that
represents Lavent will be
used foR this posts idea,
along with a big heading
of the hashtag in the
middle. Some ideas are
#itsmylavent,
#laventlife#laventhings or
#laventing. It will be
either created by
mix-media method or
mock-up
2A. Progress
2B. Outcome
Caption:
We are always thankful
for the support and
trust you put in Lavent,
and for that we wish
only the best price for
you! To do that, share
your order on story or
post and tag us for a
surprise discount code
on your next purchase
✨
For discount on your
next order:
- Remember to tag us
- Use the hastag
#mylavent
- Include your order
pic
#mylavent #lavent
#discount
Post #03
Did you know?
Concept: Simple
illustration that
reflects "nature meets
science" concept
Idea Description:
(1) A half-body of a
chemist illustration
raising her hand up.
Then, on top of her head
would be Lavent products
with a title "Did You
Know?!" on top of it.
(2) An information about
the uniqueness of Lavent
products (idea was then
changed to fit the style
requested by Lavent)
3A. Progress
3B. Outcome
Caption:
Did you
know?💧Hyaluronic
Acid💧 possesses a
fascinating superpower
that goes beyond its
moisturizing
abilities! Hyaluronic
Acid, the hero
ingredient, surprises
us with its remarkable
talent for attracting
moisture not only from
within but also from
the surrounding air.
Yes, you heard it
right! It acts like a
moisture magnet,
drawing in and
absorbing up to 1000
times its weight in
water molecules
floating around us.
Isn't that
incredible?
Discover the
captivating science
behind this skincare
wizardry as Lavent
unravels the secrets
of skincare
enlightenment.
#Lavent
#HyaluronicAcid
#FunFact
#SkincareEducation
Best Seller
Concept: Pleasing visual of
the product
Idea
Description: The post
will show the
illustration
of the best
seller product
along with the
tagline "Why
we love it"
& few
benefits of
the
product.
4A.
Progress
4B.
Outcome
Caption:
You'll
be
sure
to
love
our
best
sellers
as
much
as we
do.
They
are
the
Vanilla
Coffee
Whipped
Body
Scrub
☕️,
Lemon
Tea
Oil
Control
Toner
🍋
&
Rose
Chamomile
Hydrating
Face
Mist
🌹
Through
a
hectic
week
of
work,
these
will
come
in
clutch
to
remind
you to
take a
breather
and
soothe
your
skin,
just
as you
deserve.
Link
to
these
delightful
products
are in
our
bio
🔆
#MyLavent
#BestSellers
#SkinCare
#SkinCareBestSeller
#BodyScrub
#Toner
#FaceMist
Post
#05
Happy
Father's
Day
Concept:
Simple
Father's
Day wish
with
product
photograph
Idea Description: A glass element will be the main text holder and the best sellers of Lavent will be photographed and placed as the background of this post. it will look minimalistic and clean.
5A. Progress
5B. Outcome
Caption:
We wish all fathers a
Happy Father's Day! As
fathers everywhere work
hard to support their
children, let's give them
a gift too 🎁🩷
They don't deserve just
any ordinary gift. They
deserve the best! Treat
your father to a calming
and soothing spa day using
Lavent products to ensure
that their skin is soothed
and hydrated 🧖🏽♂️
#MyLavent #FathersDay
#FathersDayGifts #Gift
Ideas #SkinCareforMen
-
2. Video
1A. Progress
to be updated
1B. Outcome
FINAL SLIDES (Lavent)
FEEDBACK
Week 2
Overall Feedback
Week 04:
- Ask the brand their goals that they would like to achieve throughtout the 7-8 weeks. Goals can be either like more reach, followers, etc, perhaps more sales. That will then drive the content. Good job that we did quite a bit here, good start. Ask that first.
- Dont need to do much analysis, instead focus on (based on the objective) what kind of content that will needed to be churned out. The 3 posts 1 video is a guideline. It can change according to what the brand needs.
- Not sure how much study has been done on similar brands, but ensure that study has been done
- Ask about the creative freedom that we have, is there a specific design guideline?
- Can also focus on community based posts, (focus on word of mouth, might want to do that, i use thism my skin is this or that. Some videos can just act) Try to ask products from them for shooting & posts.
- Dont have much issue with content planning.
- Number of post a week should be 3 minimum.
- Look @ trends also, trend can be platform trend or specific trend.
Week 06:
- Future posts, put the brand's logo so that people can't steal
- Look for the placement of logo and has to be consistent throughout all the posts
- For ade's posts, mr asrizals not sure abt putting the dash, what can be improved is type play (a good example to use is magazine spread, type play not rlly infographic. if not it will become very muted. background colours can be different. steps also can be done better ith just number. even in carousels, there shld be logo throughout.) (since it's multi-points its better g
- Make use of the space, due to the small screens we view it on.
- He likes jacklyn's colour usage, but we should all agree on the logo placement as stated earlier
- He's looking to cut down the weeks to 6 for reviewing (week 12) but he said our group can keep going for 7 weeks.
- He also said that the progression is good, esp since we alrd posting
- He said not to delete any ideas, but just keep even if dont use for recording
Week 09:
- Think of backup content in case of slowness from Lavent
- For influencers, look at senior, Aryna Chan
Week 10:
- Caption for Zalora post, might want to add that link to Zalora in bio, just to inform ppl that there is a link to Zalora in bio. Either that, or can be in photo.
- For Aryna, we would need to plan the time and date. We can use the photo studio, but would have to ask Mr Martin, keys to the photo studio can be passed to us, but just need to plan and let Aryna know. We should plan by today so that we know. Mr Asrizal will be in campus on the 18th."
Week 11:
- For video, might want to do a little colour correction as its shot in the white light, so colour correct it to make it a bit warmer as its too white currently. Looks like it isn't edited currently.
- For Sunday, you might want to do a post for Father's Day. For the current Sunday planned post, can include the photo of the products but then showcase the greetings.
REFLECTION
As we reach the end of the Digital Social Media module, I want to give a big shoutout to my slay group members, Adena, Jacklyn, and Cecilia. Working with them has been an absolute blast! They've been incredibly cooperative and supportive throughout the entire module, and I couldn't have asked for better teammates.
I also want to give a special thanks to Mr. Asrizal, our amazing lecturer and PD. His feedback and advice have been invaluable. He even shared some eye-opening insights on how designers can make money, which was super cool and fresh to hear. We tackled everything from analyzing the Google Online Merchandise Store to content planning and execution for "Lavent," a real skincare brand. It brought a whole new level of excitement and allowed us to showcase our creativity in engaging the target audience.
This module has been an incredible journey, filled with laughter, brainstorming sessions, and constant support from my group members and Mr. Asrizal. I'm truly grateful to have had such an amazing team my side.
As we wrap things up, I want to say a heartfelt thank you to Adena, Jacklyn, and Cecilia for their hardwerk, dedication and enthusiasm. You guys are so lovely and ily guys!
Here's to an awesome module and the exciting adventures that lie ahead. Let's keep learning, growing, and slaying it as designers!
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