Publishing Design / Task 2
30.8.2022 - 11.10.2022 (Week 01 - Week 07)
Adeline Wong Chyn Nee / 0344017 / Mr.Vinod N
Publishing Design
Task 2
Lectures
Lectures from week 01 to 05 can be found
here
INSTRUCTIONS
In this task, we are required to utilize our formatted
3000 words to create both an E-book and a printed book.
We are to combine the formatted text with their
correlated visuals.
In this mood board that I did in Google Slides below, I explored the colour palette as well as planned the visual direction of my book.
For my idea, I wanted to integrate the story into the visuals, so following the story's plot of a young couple falling in love to falling out of love. Using this idea, I thought of having a visual transition of saturated colors in the first 8 spreads to de-saturated visuals for the last 8 spreads.
For the visual direction, I plan to go for a more spiritual direction by including styles like a thermal, radial blur, gaussian blur, and gradient.
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Creating the visual
Fig. 1.1 Full view of all artboards in Illustrator
Fig. 1.2 Extracting elements of visuals in Illustrator
Fig. 1.3 Continuous visuals in Illustrator
Fig. 1.4 Saturated visuals in Illustrator
Fig. 1.5 De-saturated visuals in Illustrator
FINAL SUBMISSION
Fig. 2.1 3000 Words Formatted (PDF)
Fig. 2.2 Cover Page visuals (JPEG)
Fig. 2.3 Secondary visual #1 (JPEG)
Fig. 2.4 Secondary visual #2 (JPEG)
Fig. 2.5 Chapter 1 primary visual #1 (JPEG)
Fig. 2.6 Chapter 1 primary visual #2 (JPEG)
Fig. 2.7 Chapter 1 primary visual #3 (JPEG)
Fig. 2.8 Chapter 1 primary visual #4 (JPEG)
Fig. 2.9 Chapter 1 primary visual #5 (JPEG)
Fig. 2.10 Chapter 2 primary visual #1 (JPEG)
Fig. 2.11 Chapter 2 primary visual #2 (JPEG)
Fig. 2.12 Chapter 2 primary visual #3 (JPEG)
Fig. 2.13 Chapter 2 primary visual #4 (JPEG)
Fig. 2.14 Chapter 2 primary visual #5 (JPEG)
Fig. 2.15 Chapter 3 primary visual #1 (JPEG)
Fig. 2.16 Chapter 3 primary visual #2 (JPEG)
Fig. 2.17 Chapter 3 primary visual #3 (JPEG)
Fig. 2.18 Chapter 3 primary visual #4 (JPEG)
Fig. 3.1 Visual Compilation (PDF)
Fig. 3.2 Visual Thumbnails (PDF)
Fig. 3.3 Visual Compilation (PDF)
FEEDBACK
Week 05
General Feedback
In class, when we were discussing our half-title and cover page, we were told that the publisher's name should not be placed anywhere near the author's name and the title, they must be placed far away and not be at the same level as the author in terms of hierarchy. When planning the layout for our spreads, we have to plan it according to the margin set, also the way the text and visuals have to be placed with a sense of balance. After that, we have to make sure to not introduce any images until the texts have flowed as we have to see how many pages it takes up. We were advised to simply start with the placement of the text first and then only change afterward as it would only waste time. We can also make slow manipulations if there are more elements to be introduced later on, scaling comes first, not placement.
Specific Feedback:
I was told that my heading is not consistent, looking at the theme, Mr . Vinod suggest that the way I format my text has to be more sensitive, more zen-like. Typeface use is not suitable for the type of work, and I need a better typeface. Heading has no full stop
The reason for setting the tone is to make sure it looks modern & spiritual, almost zen-like. Currently, there are no typefaces downloaded that look like that idea so right now I am suggested to use Univers LT Std. Looking at placement and how it reacts to the image, I should use roman and make the point size 9pt then increase the leading to have a light feel, for now, 16 leading is good. Mr. Vinod helped me to improve my layout and texts.
He advised me to try to maintain that elegant feel, to get a better approach. I should keep it minimal & not shout louder than the images
Week 06
General Feedback:
In class, we were told that the alignment of the text should be paid attention to, for now, we have to focus on the layout but have to remember this. We are advised to put dummy page numbers on the contents page for indication. Although not all headings have to be the same, it is best to do so as of now for our level of experience. We can avoid using the grid once our foundation and layouts are fixed, as long as we can find the balance, we can try to make the layout slightly edgier. If our page number exceeds 34, we have to add four just like how we did the exercise. We cannot design the book cover until the book is done, because we have to know the overall look of the book to determine the cover page. Don’t do longkang (rivers), absolutely no but if we want to, make it consistent and intentional-looking
Specific Feedback:
Mr. Vinod advised that I should have lesser leading space for the title heading. I was reminded to add a content heading, and dummy page numbers on the content page. I was advised to bring the heading from the rest to the introduction and content page. The zen-ness is good, keep it up.
Week 07
General Feedback:
All exports have to be 300 dpi, print another colored thumbnail before printing everything, and refer to books to check the barcodes, it cannot be too close. After making sure, everything is good, print the cover. Sometimes, printers don’t staple them properly, if they don’t, ask for a discount muahaha. On the FB page, there is a list of printing places, Angel printing is good. First color mock-up, can get paper options there. We must finish the book before we start our task 3.
Specific Feedback:
Letter spacing between the content and the rest, a little bit of letter spacing
REFLECTION
Experience
Throughout this task, I got to experiment with creating a book from scratch, all the way from writing the content of it to the printing of it (which will be in the next task). Also, coming up with completely new visuals from my mind just using the story i wrote for the book is a very liberating and creative task in this module. I got to put in my very own style into the task, by creating visuals with a gradient and blur style is something I have always wanted to experiment on in a project, and with this task, I got to do that. Overall, I am really proud of what I have created because my design represents me and I feel a strong sense of connection with it.
Observation
When trying to print the black and white pages for Mr. Vinod to review and give feedback to, I have observed and learned from my friend Adena how to print book pages manually. It is the process of rearranging the pages on your inDesign spreads so when it is printed and folded, it becomes a book automatically. It took her some time to learn and figure out but when she finally did it, she taught me and some other classmates how to do it. I think in the future, if there are any projects or tasks that require me to print a book, I would like to try this method.
Findings
While creating the visuals in this task, I discovered the Coolers which is a color picker website that generates color palettes really fast, they are not only customizable, but also lockable if you have found a colour in the random you like, or you can also select different shades from a colour shown. I found this tool really helpful in this task when picking colours for my saturated color palette as well as the de-saturated color palette.
FURTHER READING
Fig. 4.1 Visual Research by Ian Noble & Russel Bestley
In this book shared by Mr. Vinod, called Visual Research, it is a book by Ian Noble and Russel Bestley and it is a book that introduces the research methodologies in graphic design.
In this further reading, I would be focusing on the Process and Materials aspect as we will be required to print our final submission, I figured it would be suitable to learn more about it in the general graphic design aspect.
Fig. 4.2 Process and Materials in Visual Research
Materiality
Definition:
This relates to the physical properties of an object. In graphic design this might mean the physical nature of a book for example – how it is printed, its binding, the materials it is constructed from and its status as an object beyond its content and functionality as a form of communication.
The signifying nature of materials is important within certain areas of the graphic designer’s craft, particularly in the communication of 'quality' or 'tactility' in book design or packaging, for instance. The graphic designer should therefore pay close attention to the materials with which to reproduce their work, particularly where the resulting object is designed to be touched or held in the hand.
Surface VS Material
The author place emphasis on the difference in surface and material, they said that many creative disciplines within the visual arts arena place a great deal of emphasis on surface and materials that which is termed the 'plasticity' of the image.
However one exception of this is a photography and film.
They carry meaning through their material nature and also the context within which they are displayed.
Because a photography or a film lies within the nature of the image itself. The 'realism' of the photographic image, particularly through the use of colour film, can lead the viewer to read the content of the image – the scene depicted – but ignore its materiality
REFERENCE & IMAGE CREDITS
Photo. (2022, January). Reddit. https://www.reddit.com/r/Polaroid/comments/rurxit/perhaps_the_best_polaroid_ive_ever_taken_sx_70/
Poyner, J. (2019, November 29). The 5 best cinema in York. TimeOut. https://www.timeout.com/york/things-to-do/best-cinemas-in-york
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