Digital & Social Media Communication: Task 01

13.04.2022 - 27.04.2023 (Week 2 - Week 4)

Adeline Wong Chyn Nee / 0344017 / Mr. Asrizal
Digital & Social Media Communication
Task 1 / Google Analytics


Task 1 / Google Analytics
Week 02 - Week 04

In our Group 3 team, consisting of Adena, Jacklyn, Cecilia, and myself. We grouped together as we had experience working in a group before this. In class, Mr. Asrizal introduced himself and shared insights into their project flow. He emphasized the importance of studying social media statistics to effectively plan our campaigns. Additionally, he introduced Google Merchandise Store Analytics, which would provide valuable data for our project. Excitedly, we prepared to work by starting a whatsapp group for effective communication.


INSTRUCTIONS



GROUP DISCUSSION (Task 02)

We discussed the type brand we want to do in class, and decided on skincare. Given that we are an all-girls group so we have much interest and knowledge in this field. We looked for a few brand candidates in class and finalised down to a few brands to contact.

List of clients contacted and way of contact:
1. Joi- marketing@shopjoi.com
2. Veri Natural- whatsapp
3. Natural Wonders- naturalwondersmy@gmail.com
4. Hygr- insta DM
5. Lavent- whatsapp
6. Orgga- whatsapp (Zaza)
7. Lavere Republic- hello@laverepublic.com
8. Tanamera- info@tanamera.com.my
9. Herbbies- whatsapp
10. The Rain Tree- raintreestore@gmail.com
11. Avoda Natural- insta DM
12. MEIZLAB- insta DM
13. YELLO- whatsapp (sunny)
14. LOVYSKI- insta DM


GROUP DISCUSSION (Task 01)
             
Google Analytics, answering these three questions:
 1. What caught your eye?
 2. Any interesting pattern in the data?
 3. Your own observation

These were our assigned roles:
A. About - Adeline
B. Life cycle Acquisition - Cecilia
C. Life cycle Engagement - Adeline
D. Monetization - Adena
E. User demographic - Jacklyn
F. User Tech - Jacklyn

-

PROGRESS

A. Analysis Document

B. Google Analytics Slides


FEEDBACK
- All good, don't have to send too formal message like email to contact the brands, can just use Whatsapp.


REFLECTION

Completing these tasks turned out to be a great way to beat procrastination, thanks to the start of incoming deadlines and feedback sessions. What made it even better was the fun we had working together as a team.

We dived deep into analyzing the Google Online Merchandise Store and we uncovered the backend statistics and data by adding our own observation, which really added value to our report.

Task 1 was a bit of a learning curve for us. We had to wrap our heads around all the components needed for a solid analysis. But we did our best and learned a ton in the process. Task 2 was where we really got to flex our creative communications muscles and bring our ideas to life by reaching out to the skincare brands!

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