Packaging & Merchandising Design / Final Project: Promotional Merchandising
28.09.2022 - 26.10.2022 (Week 05 - Week 09)
Adeline Wong Chyn Nee / 0344017 / Mr. Shasmsul & Ms. April
Packaging & Merchandising Design
Project 1 / Promotional Packaging
INTRODUCTION
Final Project / Promotional Merchandising
Week 11- Week 14
40% - Group
For our final project, we are continuing our work and using the
designs to create promotional merchandise for the brand, it is still a
collaborative group task and the students are also required to create
a brand that is able to communicate it in the packaging and
merchandise
design.
1. Inspirations & Ideas:
To maintain a diplomatic group work effort, we always put out our ideas for voting before finally setting on executing the design. In this process, we compiled our own ideas for merchandise into MIRO boards for inspiration, we would then vote on which one that actually goes for.
Our group did six merchandise in total including the two P.O.P.
P.O.P Ideas:
Fig. 1.1.1 P.O.P Inspirations (Pop-up)
Fig. 1.1.2 P.O.P Inspirations (Standee)
Paper bag:
Fig. 1.2.1 Pager bag Inspirations
Badge/ Pin:
Fig. 1.3.1 Bag/ Pin Inspirations
Poster:
Fig. 1.4.1 Poster Inspirations
Keychain:
Fig. 1.5.1 Keychain Inspirations
Sticker:
Fig. 1.6.1 Sticker Inspirations
Tote Bag:
Fig. 1.7.1 Tote bag Inspirations
2. Voting of Merchandise:
In our Whatsapp group, the options are laid our for us to choose which one we wish to focus on.
I chose to do the button badge and potato paper bag.
Fig. 2.1.1 Whatsapp Voting (Screenshot)
3. Progress & Development:
On week 12, we show our progress to Mr. Shamsul and his feedback to us was to keep the consistency of our design style and choices.
Fig. 3.1.1 Sticker Development
Fig. 3.1.2 Badge Development
Fig. 3.1.3 Standee and Pop-up Development
In the following week, we kept each other in check with small deadlines on Whatsapp by sending our progress on there. The following figures shows each of our updates.
Fig. 3.2.1 Adena's progress update
Fig. 3.2.2 Adeline's progress update
Fig. 3.2.3 Jacklyn's progress update
With our design consistency maintained, we proceed to create our slides by compiling them together.
4. Slides Development:
For our slides, we have two sections, the first half explains the brand positioning and the second part showcases the merchandise.
Fig. 4.1.1 Slide 3-9: Brand Positioning
Compiling all the merchandise in one frame, we created a collective where place them together, showcasing how it would look in a real-life scenario.
Fig. 4.2.1 Collective
FINAL SUBMISSION
FEEDBACK
Week 12
Specific Feedback:
We have to make sure we maintain the consistency of our styles, match the colors, and everything. So far it's good.
Week 13
Specific Feedback:
We were told that our work is impressive and that the design looks so consistent.
Good work! - Mr. Shamsul
REFLECTION
Experience
My experience with this final project so so great! It is always so fun to work with your friends and nothing but great outcomes are created from these experiences, and this is one of them. We are all so supportive of each other and the result that came out of that made us all proud of the efforts we've put into creating and designing.
Observations
I have learned a new way to create our own custom-shaped stickers from this project. While Adena was in charge of making the stickers, she found this article that teaches you how to do that. In the future when I need to make custom-shaped stickers, I'll definitely use that tutorial.
Findings
Throughout this final project along with another module, I have finally found a way to combine a brand identity with a design with the right amount of branding showing while still showing the design elements that suit perfectly the brand. With enough practice from this semester, I have learned the basic knowledge to blend those two together. I will practice this in my future projects.
FURTHER READING
For my last further reading, I wanted to do something meaningful and learn about a brand identity I like by Bielke & Yang. It is a coffee and doughnut shop called Talormade.
Fig. 5.1.1 Talormade Merchandise 01
Fig. 5.1.2 Talormade Typography
Fig. 5.1.3 Talormade Merchandise 02
Their goal is to set out and challenge the expectations of artisanal coffee houses – in doing so paving the way for women in an industry incredibly dominated by men. The cafe owner's identity reflected her power, drive and vibrant character – looking for a brand that similarly won’t be told what to do, or how to do it.
Fig. 5.1.4 Talormade Merchandise 03
The resulting identity is a charming world of its own, rich in colour, character and captivating typography and layout found across their digital presence as well as packaging, products and physical stores.
“Talor has an important voice and a strong and unique personality that we wanted the identity to represent,”
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