Brand Corporate Identity / Final Compilation

30.08.2022 - 29.11.2022 (Week 1 - Week 14)

Adeline Wong Chyn Nee / 0344017 / Tai Li Lian & Mr. Vinod

Brand Corporate Identity

Final Compilation

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JUMP LINKS

Task 01: Breaking Brand

Task 2: Logo

Task 3A: Positioning & Identity

Task 3B: Brand Guideline

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INSTRUCTIONS

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TASK 1

TASK 01: Breaking Brand

Fig. 1.1 Final submission of 'Breaking Brand' Task 1 (PDF)

Fig. 1.2 Final submission of individual 'Breaking Brand' Task 1 (PDF)

Fig. 1.3 Final slides submission of 'Breaking Brand' Task 1 (embed slides)

TASK 2 (A&B)

TASK 2A: Logo

Fig. 2.1 Compilation in Google slides

TASK 2B: Logo

1) Logo in B&W, reverse, and color

Fig. 3.1 Logo in B&W

Fig. 3.2 Logo in reverse

Fig. 3.3 Logo in color

2) Logo space rationalization & clear space

Fig. 3.4 Logo in space rationalization

3) Logo with the strapline

Fig. 3.5 Logo with the strapline

4) Logo with rationale (brand ideals)

Fig. 3.6 Logo with rationale (brand ideal)

5) Logo minimum size

Fig. 3.7 Logo minimum size

6) Primary & Secondary colour

Fig. 3.8 Primary colour

Fig. 3.9 Secondary colour

7) Logo's or brand's typeface

Fig. 3.10 Brand's typeface

8) Patterns derived from the logo

Fig. 3.11 Three patterns derived from the logo

9) Logo Animation (GIF)

Fig. 3.12 GIF Logo animation

Fig. 3.13 Final submission in PDF

TASK 3A

TASK 3A: Positioning & Identity

A. Brand Positioning

B. Application (Slides)

C. Application (JPEG)

Fig. 4.1 - 4.3 Final PNG and mockup submission (Business Card)

Fig. 4.4 - 4.6 Final PNG and mockup submission (Letterhead & Invoice)

Fig. 4.7 - 4.9 Final PNG and mockup submission (Envelope)

D. Collateral

Fig. 4.10 - 4.12 Final PNG and mockup submission (Menu)

Fig. 4.13 - 4.15 Final PNG and mockup submission (Coaster)

Fig. 4.16 - 4.18 Final PNG and mockup submission (Invitation Card)

Fig. 4.19 - 4.21 Final PNG and mockup submission (Embossed Sticker)

E. Social Media Presence

Fig. 4.22 - 4.26 Final PNG and mockup submission (Social Media Presence)

F. Environment Graphics & Simulations

Fig. 4.27 - 4.30  Final PNG and mockup submission (Environmental Graphics & Simulation)

TASK 3B

TASK 3B: Brand Guideline

EHUB link

Click here to view it in interactive mode

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REFLECTION

This module was fun and refreshing being led by Ms. Lilian, I got to learn a new set of knowledge for branding which feels very much necessary to any designer. As a student, getting to do the tasks and projects taught me how to better evaluate my work and upscale my design knowledge. The projects felt very refreshing as it is not super graphic heavy like publishing design and not too technical like packaging design, however it was Ms. Lilian's teaching that made the class super fun to attend. I admired how she could give constructive criticism without bringing the students down and shaming them. Something I observed from this module is when we have to show our progress to Ms. Lilian, she doesn't rush us and waits for each student to come up to her once they are ready to show their work. This I feel is a great way to work in a class because of the lack of constant pressure on the student. This way, I can work more effectively to show Ms. Lilian the best version of my work. Lastly, I found creating mockups easy now because of this module. In the beginning, the process of creating mockups was still unclear to me although I have attempted to create some in the past. It is through task 3A that I completely familiarize myself with the dos and don'ts of mockups, which are good mockup templates, and how to utilize them to fit the look of a brand. Overall, I've had a fruitful experience through his module as I really enjoyed the projects, and therefore I'm proud of my work.