In week 1 of Information Design, Ms. Anis brief us about the module's requirements, tasks, and projects during face-to-face class. We then went on with practical for our first exercise quantify and visualizing data, we were first briefed about it and then went right into the action by finding or choosing our respective choice of object (data) to visualize and quantify.
Exercise 1: Quantify & visualize data (10%)
1) Data
Fig. 1.1 My data (yellowish cream buttons)
First, we were assigned to look for our choice of data for this exercise, I went ahead and picked a set of colored buttons from the options provided by Ms. Anis, it was either a set of colored buttons or legos. I immediately went for this yellowish-cream set of buttons, it struck my eyes being the only few ones that are not strikingly colored and it was glowing in front of my eyes.
2) Sorted
Fig. 1.2 & 1.3 My sorted data (in appearance)
I along with my friends Adena and Alicia picked our own colors, purple, rose, and yellowish cream. We then went on by attempting to separate the color into different categories, like appearance (solid, gloss, and marble) and buttonholes (2 or 4 holes).
After arranging them into their own categories, I transferred them onto a piece of paper prepared by my dear friend Adena for further visualizing and quantifying.
3) Arranged
Fig. 1.4 Quantified data arranged on a piece of paper
With the preparation I have done, it is time for me to arrange my data (the buttons) in a visual order manner, ranging from solids to glossy and marbled buttons. As there are 4 categories, I placed them in each corner of my paper to present them clearly.
4) Presented Visually
Fig. 1.5 Quantified data presented visually
After arranging them in their respective corners, I worked on the visual representation of each category by doodling on the paper and labeling them as solids, gloss, and marble.
Fig. 1.6 Quantified data presented visually (close-up)
5) Explained with a Story
Fig. 1.7 Quantified data presented with a story
To present and explain my data in a story, I arranged them on a new piece of paper along with simple labeling.
The data are a set of yellowish cream buttons named Moonstones because they resemble the colors of the moon. At the top of the paper are the solids buttons, there are a total of 31 buttons, with large buttons at 15 and small buttons at 16. On the other hand, the glossy and marbled buttons are placed at the bottom of the paper, there are a total of 16 buttons, with the glossy medium-sized buttons at 6 and the marbled larger-sized buttons at 12. In grand total, the numbers of buttons sum up to 49 buttons.
During week 1, we are tasked to recommend 3 professional motion graphics with our own rationale stating the reason why we chose those specific ones.
After a search from the web, I have discovered some that I find interesting and are worth a breakdown.
Fig. 1.8 (OO) - Animation Short Film (2017) by Osro
In this short film animation, there is a good representation of a feeling conveyed through a metaphor such as an element or an object. In this case, the feeling of flu is conveyed through a visual spectacle of metaphors of elements and items such as guns, water tap, fire, flushing toilet, and a broken dam. Not only that but the feeling of a flu relapsing is conveyed by elements and items such as a traffic jam, a trumpet, flowing sewage, suffocating dead fish, unsqueezable toothpaste tubes.
Fig. 1.9 A Warm Christmas Night (2021) by Puuung
In this short film animation by Puuung, we witness a scene of a loving couple sitting in front of their fireplace during the Christmas season. As a viewer, we get to look at this storybook-like style of design along with simple animations like a cat walking in, the interaction between the couple, the fireplace, and the Christmas tree sparkle. It is an animated scene that contains elements all around its static frame, making it relaxing for the viewers to discover the little details that the artist has put in without feeling rushed and feeling like they need to discover something out of it.
Fig. 1.10 Streat - Animation Short Film (2011) by Bird Box Studio
In this short film animation by Bird Box Studio, we see the use of environment art where the artist creates the landscape by dividing the foreground, midground, and background to establish depth and encourage strong compositional planning for animating. Not only that, the story of this animated short film is subtle however surprises the viewer with a surprise element at the end of it, which shows how the difference between the beginning and end creates contrast, a contrast that grabs the attention of viewers.
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WEEK 1: Task (group)
For our group task, we were tasked to create a mood board according to our current final projects as well as style frames (still, not animated) for the 3 most “challenging” scenes. All of our group members from group 2 came together in a voice call to carry out our first task.
Fig. 2.1 Mood board (final project)
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Week 2
Lecture: Motion Graphic
For our second week of Information Design class, we were introduced to the difference between an animation and a motion graphic.
Although similar, they do have a different approach and direction. For example, animations are 'images that create the illusion of movements'. Meanwhile, motion graphics focus on the ability to move graphic elements, shapes, and texts.
Types of Motion Graphics are:
1) Text Animation (Kinetic Typography)
2) Vector Animation (Graphics elements created in AI)
3) Character Animation
4) Chart Visualisation
We were then showed a video Avnish Parker on Kinetic Typography in After Effects, which then lead us into our
Vid. 1.1 Kinetic Typography by Avnish Parker
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Exercise 2: L.A.T.C.H (10%)
Introduction:
During week 2, we were tasked to utilize the 5 ways to organize information, which is L.A.T.C.H (Location/ Alphabet / Time / Category / Hierarchy) created by Saul Wurman to organize a group of information into a visual poster that combined and utilizes the LATCH principles.
We are to use digital photo editing/illustration software available to assemble the information into a LATCH infographic poster. We can re-use back the images of our subjects but have to create the rest of our own visuals to complete the poster.
Examples given:
Fig. 1.1 Example of LATCH poster (Pokemon), Week 2 (14/1/2022)
Upon hearing about this exercise, the one thing that came to my mind was Winx Club, it was my all-time favorite show on Nickelodeon and I loved it so much that I even bought their CDs so that I can rewatch the seasons over and over again. The show Winx Club is about a modern fantasy saga revolving around six fairies and their adventures. The protagonists Bloom, Stella, Flora, Aisha, Tecna, and Musa live their daily life in the Magix world, among lessons, loves, quarrels, and moments of strong friendship.
Fig. 1.4 Winx Club S1 cover
Below are my L.A.T.C.H:
Location- Earth, Magic Dimension
Alphabet- Transformation and Winx names
Time-
Category- Type of transformation
Hierarchy- 3 levels of transformation
Fig. 1.5 Design Inspiration
This is my inspiration for the poster layout, I feel that the different colors of spiral geometry shapes would bring out the differences of each Winx character.
These are my assets for my category in L.A.T.C.H that I retrieved from the internet, it represents each level of the Winx which consists of Fairy, Enchantix, and lastly Belivix.
The final poster consists of illustrations of 2 of the places (Earth and Magic Dimension) as well as an indication of its symbol on the top right. I included the Winx characters in the poster as advised by Ms. Anis. To balance out the heavy graphic elements on the bottom, I used a simple gradient background in order to avoid crowding the poster.
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FLIP CLASS
Week 1: Types of Infographic
Fig. 3.1 Types of Infographics by Group 2 - slides, Week 1 (7/1/2022)
Fig. 3.2 Types of Infographics by Group 2 - video presentation, Week 2 (10/1/2022)
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[FLIP Topic 1]
Different types of infographics & online tools
Individual: Instructions
Pick one free online infographic tool and re-design one poorly constructed infographic poster through your own experimentation with the selected tool
Requirement: Record the process into your blog and present the redesigned infographics with before and after comparison and their personal rating + review of the online tool for
- Difficulty, intuitiveness
- Usefulness
- Design templates, choices
Choice of poorly constructed infographic poster:
Fig. 3.1 Poorly constructed pizza chain poster
At first glance, this infographic poster does not seem to have any issue, however, if looked closely, we can see that the purpose of this infographic is to show the timeline of CEO roles for the food chain company, The Big Cheese.
Reasons why I chose this as a poorly constructed infographic poster:
- Type of infographic (piechart) used does not suit the purpose so it does not convey the message well.
- Poor visual hierarchy caused by poor placement of captions and style chosen.
- No source stated
What should be included to improve it:
- Correct usage of infographic type — timeline infographic
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